The key to Long Term Strategic Vision is to “Break the Limitations” (e.g. past limitations, inexperience and failures, political and organizational fears, amongst others) to achieve it.
Long Term Strategic Vision is broken down into several main factors. In some cases the main factors involve such elements as a particular industry, products, products line or even companies or competitors. In other cases, the factors involve more specific elements like certain strategies for a specific period of time, or specific competencies that must be developed over time.
However, if the industry is large enough, a company can find a number of other areas in which they can leverage such factors. For example, a crm salesforce Bangkok of a particular product may find that they have very good technology and very little sales staff to bring those technologies to life. So, instead of just improving their manufacturing technology, they would want to find ways of expanding their sales staff so that they can bring in more revenue and so that they can improve their market share. This would then lead to the next key factor:
Having global expertise within a particular industry. People can bring a lot of expertise to an industry, but they also can bring a lot of problems and issues that can make a company lose its competitive edge, leading to a loss of clients, brand value and so on.
This is why Long Term Strategic Vision is so important. In fact, the kind of company that the CEO of the company wishes for, the kind of customer base they wish to have, the kind of brand value they wish to build, etc.
Of course, the first step is to identify the right industries and/or businesses to work in, and then develop strategies for their business operations, products and/or their strategic initiatives. But it’s essential that the CEO of the company sets out a vision that shows exactly what kind of company they wish to become in the next five to ten years and one that can be driven by their own company’s strategic plans and actions.
At the end of the day, it’s the vision statement, and the vision statement and the strategic goals that must become inter-related and interdependent. That is, the vision must be understood as being built on and built upon the strategic plans and actions taken by the company to achieve its long term sustainability.
The more clearly a company understands its strategic plan and its strategic goals, the more clearly the CEO of the company will be able to clearly define its vision. After all, the same strategic plan and strategic goals that help the company achieve its long term sustainability will need to drive the company’s long term vision. And, in many cases, a company’s long term sustainability strategy can become as much a part of the company’s long term vision as the company’s strategic plans and goals themselves.