Australian LED Pet Collars
At Aussie Pet Australia, we know that walking your dog during the dark hours can be a scary experience. One of the founders of Aussie Pet was hospitalized after he was struck by a bike during a walk with his gorgeous Lab. Luckily he pushed his pooch to safety. The issue may have been prevented if he had something to get the drivers attention.
Each year 33,100 pedestrians are struck by cars in Australia. That’s one person every 5 minutes. What an alarming statistic! We decided to create a line of LED collars and leads that would increase visibility and allow drivers to see pedestrians and pooches. As with almost every good idea, we googled it and found that the collar already existed. We searched the market and found a few companies that made LED collars and LED dog leads, but they didn’t seem to take into account what pet owners wanted. The products on the market seemed low quality and not very well designed. We decided to ask pet owners what they liked or disliked about LED dog lights and found there was a big opportunity to create a brand around the recommendations from pooch owners.
We opened a kiosk, surveyed customers on the web, participated in trade shows, spoke with manufacturers and started a Kickstarter campaign to gather as much input as possible. We gathered hundreds of suggestions and included the most common components people wanted. We plan to conduct this same extensive research study for every single new product that Aussie Pet launches.
Dog owners wanted a cool design that appealed visually. A lot of people wanted to combine reflective components with LED components to increase visibility. People wanted the LED lights to stay in place when the lead was hooked up. We asked them about colors. We asked about weight. We asked about the battery system. We asked about the fabric. We asked about every single feasible aspect of the collars and leashes so we could offer a product that folks wanted. It was simple, ask customers what they want and create the collar around their suggestions. Since no one else was willing to put effort into providing a collar and leash that pet lovers demanded, Aussie Pet was born.
Please contact us on our “get in touch” page with any ideas or thoughts. We want to hear from you. Please do not hesitate to reach out to us through our social media sites. We rely on suggestions from pet owners and we wish to design products that aid canine owners everywhere.